Bank for Investment and Development of Viet Nam (BIDV)

ICD Corporationcompleted a project working for ING Advisory Services to develop a methodology and train BIDV bank staff on consumer banking product development. This project covered all aspects of product development including marketing research, organization strategy, product development methodology and product evaluation process and assessment of existing products. The main deliverables for this project were: the inventory and analysis of BIDV’s existing range of products; development of a template for product development planning; training in the product and service development process; development of a handbook for product management; administration of workshops and training on product management; definition of requirements for the improvement of existing products and services and development of a new product and services development strategy to 2010 for BIDV.